In general, American fashion brands aim to provide consumers with trendy items at affordable prices. This encourages consumers to spend money consistently, as they’ll feel like they can’t go without the next big craze. But Americans could learn a lot from the people and high-end fashion brands of Italy. Italian style is all about luxury and quality, and taking an Italian approach to personal style can make you stand out in a crowd for all the right reasons. Below are just three Italian style lessons that Americans could stand to adopt.
- Always buy high-quality items (even if they cost more)
Americans love to snag a good deal, but those cheap clothes are likely to fall apart after just a reason of wear. Over time, it’s actually a rip-off. It’s far better to invest in versatile, classic basics for your wardrobe that are made with longevity and craftsmanship in mind. In fact, 66% of consumers say the design and quality of a product is the leading factor that determines brand loyalty. It’s no surprise, then, that fashionistas in the know stay loyal to brands that have proven their quality time and time again. Pieces made by Italian luxury clothing brands like these will last you for decades to come; they’ll never go out of style and can be worn in countless ways to allow you to keep up with the trends that come and go. Plus, due to their higher quality, you won’t ever have to replace them. You’ll look effortlessly stylish no matter what and you’ll know you made a worthwhile investment in yourself.
- Don’t wait for a special occasion to wear that special item
A lot of Americans tend to buy a piece for a specific event and then put it away in their closet to wear for an occasion that never comes (or that only happens once). Not only is that a waste of money, but it’s a waste of an opportunity. You don’t have to wait for an event to dress like you’re going to one! Do like the Italians do and treat each day like a special occasion. Take that chance to celebrate yourself by dressing up, even if you have no place to go. When you treat yourself in this manner, you’ll feel better about your appearance and may even have more fun. If you dress as if you’ve got something to rejoice about, you might come up with more reasons to be joyful.
- Never be afraid to make a statement
As Americans, we tend to love our wardrobe basics. Those who dress in the Italian style do too, but they’re also more than happy to make a statement with their clothes. Even with luxury fashion, basics are a must — but they should be used to complement one amazing statement piece, rather than creating a boring outfit with no direction. Whether it’s a ruffled top, a bold red skirt, tropical themed dresses, or an oversized, colorful clutch bag, Italian style should never be dull. It’s really about using just one conversation piece and pairing more subtle, neutral items with it. If statement pieces make you nervous, why not try out a floral print skirt with a neutral top and shoes or a divine leopard coat with black and gray pieces underneath? Wearing a statement piece doesn’t mean you’re being too loud; it simply means you know how to balance an outfit and stand out from the crowd.
Want to start incorporating Italian style into your wardrobe? There’s no better way to do it than with authentic Italian fashion pieces. To find out more or to peruse our collection, take a look around our site or contact us today.